Changelog

Follow up on the latest improvements and updates.

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Bing Ads Enhanced Conversions is a powerful feature designed to improve the accuracy of conversion tracking for advertisers on the Bing Ads platform.
By leveraging first-party data, Enhanced Conversions allows businesses to capture more detailed information about user interactions and conversions. This feature enhances the existing conversion tracking capabilities by linking online and offline conversions more effectively, providing insights into customer behavior and campaign performance.
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To merchants with Pro and Enterprise plans:
Now "App Embed" is required to track pop-ups and other lead magnets(Form submission event). Please follow the the guide to finish setup by
30th November
. Or your lead tracking accuracy may be impacted, since Shopify is now limiting the legacy JavaScript method. image.
Impact.com is a leading global partnership management platform. The Attribuly & Impact integration lets merchants track customer journeys from Impact affiliates easily, and also centralize the ROI insight in one place. Read more.
Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. Now Attribuly conversion feed for Google ads has supported this feature, with your enriched first-party data. Read more.
Starting from August 13, the tracking tags in Checkout. liquid will not work any more. Attribuly has you covered! Track the checkout, thank you, and order status page with Attribuly and post back to GA4 now. Read more.
Snapchat conversion API collects more customer first-party data from Attribuly. It helps with more customer profiling, audience targeting, and better conversion tracking. Read more.
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Every Snapchat ad's ROI can be measured in real time now. Connect your Snapchat channel with only a few clicks.
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Use the most common terms of RMF metrics to group your customers into Champions, Loyal, Recent, Need attention, At risk, and Inactive. So you understand your customers better and build highly targeted strategies for them. Read more.
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Most lead value is settled as $1, which is not the actual value. Google doesn't get the real value to target more high-value leads.
Attribuly is the
first vendor
in e-Commerce to calculate the lead value at a campaign level. Hence every Google campaign gets a different lead lifetime value from Attribuly. So Google understands the real lead value and targets customers with higher value.
Track affiliates' traffic and mark to the correct category, understand your affiliate marketing from clicks to purchase. Attribuly uses an API integration to remember new and future links. Read more.
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