Details:
Traffic that qualifies for both Google Ads and Impact/ ShareASale will now be attributed to the affiliate channel rather than Ads.
This ensures that visits driven by affiliates using Impact or ShareASale links are correctly classified, reflecting the true source of payment. In other words, attribution now respects that the advertiser is paying the affiliate, not the ad platform.
The priority order is now: Influencer > ShareASale/Impact > Paid Ads > Other Channels.
Impact:
- More accurate affiliate attribution.
- Reduces misclassification of affiliate-driven paid traffic.
- Improves reporting and commission calculations for affiliate campaigns.
