You can now see how different channels contribute across the full customer journey, not just the final conversion step.
Touchpoints Analysis breaks each conversion path into three stages:
- Early Touchpoints: the first 25% of interactions, where customers discover your brand
- Mid Touchpoints: the middle 50%, where customers continue engaging and considering
- Late Touchpoints: the last 25%, where conversions happen
This helps you understand which channels introduce demand, which ones nurture it, and which ones close it.
The report is available in Attribution > Conversion Path, with a visual breakdown at the top of the page. Hover over each stage to view total value, active channels, top contributors, and calculation logic.
You can also switch the analysis between Channel and Campaign using the Dimension filter.