Full Impact AI Attribution now lets you see how each attribution result is made up. Each result is broken down into two types of attribution data:
- Deterministic data: directly tracked results based on observed customer journeys and tracked touchpoints.
- Modeled data: AI-estimated results inferred from your ad data and customer journeys.
With this update, you can better understand how much of each Full Impact result comes from directly tracked data versus AI-modeled attribution. This makes Full Impact results more transparent and easier to evaluate.
