improved
New Recapture Events Added
We’ve added two new server-side events to Recapture (the feature that recovers abandoned carts on email service providers like Klaviyo): Active On Site and Subscribe.
Recapture can now identify more shopper activity besides product viewed, collection viewed, added to cart, and checkout started. This gives Klaviyo recovery flows more complete behavior signals and helps identify more users who are showing intent but may not have triggered your abandonment events yet.
- Active On Site: This event helps identify visitors who are actively engaging with your site, even before they view a product or add something to cart. It expands early-stage recovery coverage for shoppers who show interest but leave before taking a stronger action.
- Subscribe: This event captures new subscribers through the server-side flow, making it easier to connect subscriber identity with future recovery and nurture opportunities in Klaviyo.
With these two new events, Recapture can cover more of the shopper journey and provide Klaviyo with richer signals for abandoned user recovery, audience building, and follow-up flows.
