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Full-stack web analytics module for Acquisition, Behavior, and Conversion analysis, enabling end-to-end user behavior tracking from traffic source click to purchase completion
Cause & Effect core analysis model that categorizes user events into traffic source actions (Cause) and conversion results (Effect), with User ID-based correlation for accurate conversion attribution
Session & Engaged Session mechanism with 30-minute inactivity-based new session determination and multi-condition high-quality access identification (10s+ duration, >1 page depth, or critical cart/checkout events)
Comprehensive Traffic & Spend metrics including multi-channel cost aggregation (spend), unique session counting (total sessions), deduplicated user stats (unique users), and returning user tracking (returning users)
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