Current Capabilities

We’ve completed a feasibility study on cross-channel attribution analysis. Our current system provides:

Attribution for each campaigns that produced order by single product:

Tracks order-generating campaigns across channels (e.g., paid ads, email, social).

Limitations

⚠️ Untracked Traffic

Campaigns without direct orders (e.g., top-funnel ads, brand awareness efforts) currently that cannot be attributed to specific products/channels.

Are grouped spend dat as "Untracked Traffic" in reports.

Example: A social media campaign driving store visits but no online purchases, this campaign's traffic will not be unmeasured and total ads spend of those campaign will be included in Untracked Traffic spend.

We Need Your Input!

Help us prioritize enhancements by sharing

Let us know :

Have untracked campaigns impacted your ROI analysis?

How are you currently measuring non-transactional campaigns?

Next Steps

Based on feedback, we’ll:

Evaluate technical solutions like engagement scoring for untracked traffic.

Publish a roadmap update by May/2025.